Privacy policy
Last updated: February 4, 2026
This Privacy Policy describes how Always Faithful (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from shopalwaysfaithful.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
We collect information from a variety of sources depending on how you interact with us, including directly from you, through our Site, via cookies, or from third parties. We use this information to:
Provide products and services, fulfill orders, manage your account, and respond to your inquiries.
Improve our Services and customer support.
Protect our rights, the rights of our users, and comply with legal obligations.
What Personal Information We Collect
Information Collected Directly from You
Information that you provide directly through our Services may include:
Basic contact details (name, address, email, phone number).
Order information (billing/shipping address, payment confirmation).
Customer support information included in messages you send to us.
SMS Customer Support: If you contact us via SMS, we collect your phone number only to respond to your inquiries, provide order updates, or send shipping confirmations. SMS is strictly for customer support purposes — no marketing or promotional messages are sent. Message frequency is low (typically 1–4 messages per month). You can reply HELP for assistance or STOP to opt out at any time. Message & data rates may apply.
Information Collected Automatically
We may collect usage data through cookies, pixels, and similar technologies, including device type, IP address, browser type, and interaction with our Site.
Information from Third Parties
We may obtain information from vendors and service providers who perform services on our behalf, including Shopify, payment processors, and shipping partners.
How We Use Your Personal Information
Providing Products and Services: Process orders, fulfill purchases, send account or transaction notifications, manage returns/exchanges, and provide customer support.
Communicating with You: Respond to inquiries, including via SMS, email, or other channels, solely for customer service purposes.
Security and Fraud Prevention: Detect and prevent fraudulent activity or unauthorized access.
SMS messages: Only sent when customer-initiated via our website or contact form. Messages are strictly for customer support purposes, including inquiries, order updates, and shipping confirmations. Message frequency is low (typically 1–4 messages per month). Customers can reply HELP for assistance or STOP to opt out at any time. Message & data rates may apply.
Data Sharing and Security
We do not share mobile information or personal data with third parties for marketing or promotional purposes.
We do not transfer personal data to external organizations except as required to provide the Services (e.g., payment processing, shipping).
Technical and organizational measures, such as access controls and audits, are in place to prevent unauthorized sharing of personal information.
Third-Party Websites and Links
Our Site may link to third-party sites. We are not responsible for the privacy practices or content of these sites.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal information from children under 16. Parents or guardians may contact us to request deletion of a child’s information.
Your Rights
Depending on your location, you may have rights to:
Access, correct, delete, or port your personal information.
Restrict processing or withdraw consent where applicable.
Manage communication preferences (e.g., opt out of promotional emails).
To exercise these rights, contact us at support@shopalwaysfaithful.com.
Complaints
For complaints about how we handle your personal information, contact us at support@shopalwaysfaithful.com. You may also contact your local data protection authority if unsatisfied.
International Users
Personal information may be processed outside your country, including the US. Transfers from Europe rely on recognized transfer mechanisms such as Standard Contractual Clauses.
Contact
For questions about this Privacy Policy or your personal information, contact us at:
Email: support@shopalwaysfaithful.com
You may also contact us via SMS at +1-289-210-8954 for customer support messages. Reply STOP to opt out or HELP for help.